How do you choose an AEO agency or consultant?

Choose an AEO provider by what they measure and what they promise. A good one starts with an audit you can verify, explains each fix in plain terms, measures before and after, and does not guarantee placement in AI answers, because no one controls how assistants choose what to cite.

How to Choose an AEO Agency or Consultant

Ask how they measure

Which questions do they track, in which assistants, how often, and how do they handle answers that change from one run to the next? A provider without a repeatable measurement cannot show that anything changed.

Ask what they will change

Most of the work is technical access, structured data, clear copy and pages that answer specific questions. If the plan is mostly volume, such as large numbers of new pages, ask how each one helps a buyer rather than a crawler.

Watch for warning signs

Guaranteed citations or rankings in AI answers. Claims that one file or one tag is the secret. Reports with no baseline. Contracts that never hand over the work. Each suggests the provider is selling certainty that does not exist.

Check the fit

AEO overlaps with SEO, content and positioning. A provider who understands your buyers and your sales motion will write better answers than one who only knows the mechanics. Ask for an example of a fix that changed how an assistant described a company, and how they verified it.

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