AEO for B2B, in 60 minutes.
Buyers now ask ChatGPT, Claude and Perplexity which vendors to shortlist. This course is how to make sure those assistants can read your site, understand what you sell and name you in the answer.
Every lesson has a short video. Watch the series on YouTube
- 6lessons
- 60minutes
- 15questions
- $0no account
Six lessons, one exam
Each lesson takes eight to ten minutes and ends with a practical exercise using a free tool, then three questions to check yourself.
- Lesson 1 · 8 min · video · Ask two assistantsWhat AEO is, and why B2B buyers ask an assistant firstFrom a list of links to a single answer: what answer engine optimization means, where an assistant's answer comes from, and what carries over from SEO.
- Lesson 2 · 10 min · video · AEO Lens and one curlCan the assistant read you? Crawlers, firewalls and JavaScriptThe three checks that decide whether an AI assistant can read your site at all: robots.txt, the firewall in front of it, and whether the words are in the HTML.
- Lesson 3 · 9 min · video · The 5,000-character testCan it understand you? The first 5,000 charactersWhat a model reads when it opens your homepage, the three things it needs to find there, and why the order of the HTML matters as much as the design.
- Lesson 4 · 9 min · video · Rich Results TestWho you are, in a form a machine trusts: structured data and consistent factsOrganization structured data, the sameAs loop, and why the facts about your company on other sites matter as much as your own pages.
- Lesson 5 · 8 min · video · llms.txt generatorllms.txt: what it is, what it is not, and how to write oneThe llms.txt convention explained honestly: what the file is, what it does not do, how common it is in B2B software, and how to write a good one.
- Lesson 6 · 9 min · video · Your question setMeasure it and keep it true: logs, referrals, prompts and a monthly routineHow to see which AI crawlers read your site, which assistants send visitors, what they say about you, and a one-hour monthly routine to keep it all accurate.
- 15 questions · 7 min · pass with 12Exam and certificateOne question at a time. Pass and your certificate is issued at once, ready for your LinkedIn profile.
What you will be able to do
Proof you can show
Score 12 out of 15 or better. Your certificate gets its own verification link, a PDF, and a one-click button to add it to your LinkedIn profile.
Your AEO starter kit
Pass the exam and the kit appears on your certificate page: a field guide and four templates to put the course to work the same week.
Every number comes from our study
We read 274 well-known B2B software sites the way an AI crawler does. Read the study.
Before you start
Is it really free?
Yes. No account, no payment and no mailing list. You give an email address only at the end, to receive a certificate.
Who is it for?
Marketing, sales and RevOps people at B2B companies, founders, and the agencies and consultants who advise them. No technical background is needed; the two or three technical checks come with exact steps.
How does the certificate work?
Answer 15 questions and score 12 or more. The certificate shows your name, your score and the date, has its own verification link, and can be added to the Licenses and certifications section of your LinkedIn profile in one click. You can retake the exam.
Where do the numbers come from?
From our own study, The State of AEO in B2B SaaS, 2026, in which we read 274 well-known B2B software sites the way an AI crawler does. The method and the data are published.
What do you keep about me?
If you request a certificate: the name you want on it, your email address, your score and the date. The certificate page shows your name, score and date to anyone with its link, never your email. Details are in our privacy policy.