Service 04
Delete the work that deletes your week.
Your team's calendar is full of work a machine should be doing: sequences, enrichment, routing, follow-ups, CRM updates. We automate the repetitive layer of your GTM so humans only touch what actually closes deals.
Count your hours back
30
Hours back, per week
Team size: 3 quota-carrying reps
About 10 hours per rep per week goes to work that automates cleanly. Watch the wall.
Every chip that flips is a task nobody does manually anymore. Based on the ~10 hrs/rep/week we typically automate.
What we automate
01
Sequences
Multi-step, multi-channel outreach that launches on triggers and personalizes itself from enriched data.
02
Enrichment
Every new account and contact lands with the fields filled. Nobody copies from LinkedIn again.
03
Routing
Leads scored and assigned in minutes with SLAs enforced by the system, not by nagging.
04
Follow-ups
The polite persistence layer: reminders, re-engagement, and no-show recovery that never forgets.
05
CRM upkeep
Notes, fields, and stage moves written by the system from calls and threads. The CRM stays true by itself.
06
Reporting
The Monday numbers assembled and delivered before anyone asks for them.
Typical outcomes
10
Hrs back / rep / week
60%
of GTM busywork automated
30–60
Days to results
Typical results from our engagements, benchmarked against comparable AI-powered GTM implementations. Results vary by stack, data quality and adoption.
How it runs
STEP 01
Time audit
Where the hours actually go, rep by rep. The biggest drains get automated first.
STEP 02
Automate
Workflows built in your existing stack, with AI where it beats rules and rules where they beat AI.
STEP 03
Guard
Human checkpoints where judgement matters, alerts where things break, logs for everything.
STEP 04
Extend
Each automation exposes the next one. The 10 hours a week is usually just the first pass.
An engagement, week by week
Weeks 1-2
Count the hours
We shadow the team and log every repeated task: research, data entry, list building, follow-ups, call notes. Each is ranked by hours spent and how often it goes wrong. That ranking is the build order.
Weeks 3-5
Build the flows
Enrichment when a record is created, routing by rule, sequences that start from a signal, follow-ups that send themselves, and CRM updates written from call recordings. Built in the tools you already pay for.
Weeks 6-7
Guardrails
Human approval where a mistake would cost a relationship, alerts when a flow fails, and a log of what every automation did. Automation you cannot inspect is a risk, not a saving.
Week 8
Handover
A runbook, a named owner for every flow, and monitoring your team can read. Typically about 60% of GTM busywork is automated by this point, and the rest is work that should stay human.
Questions buyers ask
What should we automate first?
The task that costs the most hours and fails the most often. For most B2B teams that is lead research and CRM data entry, followed by routing and follow-ups. We measure before building, because the loudest complaint is rarely the biggest cost.
What should stay manual?
Anything where a mistake damages a relationship: pricing conversations, replies to a live thread, outreach to named strategic accounts. There the automation prepares the work, research, a draft, the next step, and a person approves it.
Which tools do you build automations in?
Your CRM's own workflow engine first, HubSpot or Salesforce, because it is already paid for and your admin can maintain it. Around that we use enrichment providers, call recorders and AI models where they fit. We avoid adding a platform your team would need to learn.
What happens when an automation breaks?
It tells someone. Every flow has an owner, an alert on failure and a log of what it did, so a broken step is noticed in hours, not at quarter end. The runbook explains how to pause, fix and restart each one.
How is this different from buying an AI SDR tool?
A tool automates one step in its own interface with its own data. We automate the whole path in your systems, from a signal arriving to a meeting being booked, with your rules and your records. You own the result and can change it without a vendor.