Exam · 15 questions · about 7 min

The exam, and your certificate.

Fifteen questions from the six lessons. Score 12 or more and your certificate is issued at once. Fall short and you will see which lessons to revisit, then try again.

Question 1 of 15

Question 1 of 15Answer engine optimization is mainly about:

ARanking first on GoogleBBeing read, understood and included in assistants' answers about your categoryCBuying placement in chat assistantsDPublishing as much content as possible

Question 2 of 15Which crawler collects pages to train future OpenAI models?

AChatGPT-UserBOAI-SearchBotCGPTBotDPerplexity-User

Question 3 of 15Which part of an assistant's answer can you change most quickly?

AWhat the model memorized in trainingBWhat it retrieves from the web at question timeCThe model's personalityDNothing can be changed

Question 4 of 15In our study of 274 B2B software sites, roughly how many could not be read by an AI crawler at all?

ANoneBAbout one in twelveCAbout halfDAll of them

Question 5 of 15robots.txt allows every AI crawler, yet they receive a challenge page. Where do you look first?

AThe llms.txt fileBThe CDN or firewall's bot protection settingsCThe page titleDThe sitemap

Question 6 of 15A crawler that does not run JavaScript visits a page built entirely in the browser. What does it read?

AThe finished pageBVery little: the HTML shell the server sentCA screenshotDThe previous version of the page

Question 7 of 15Which belongs in the first screen of text on a B2B homepage?

AWhat it is, who it is for and a proof point, in plain wordsBA slogan and nothing elseCEvery product featureDLegal disclaimers

Question 8 of 15In our cold read of 40 homepages, where was the missing proof on most sites that showed none?

AIt did not existBFurther down the page, behind menus and code the reader met firstCIn a PDFDOn a different domain

Question 9 of 15Which sentence is most useful to an assistant?

ARevenue, reimagined.BAcme is a forecasting tool for B2B SaaS finance teams.CBuilt different.DThe platform you deserve.

Question 10 of 15What does an Organization block with sameAs tell a machine?

AWhich competitors you haveBWho you are, and which profiles elsewhere are the same companyCYour search rankingsDHow many visitors you get

Question 11 of 15Your description differs between LinkedIn, Crunchbase and two directories. What is the risk?

ANone, assistants only read your siteBAn assistant may average the descriptions or repeat the stale oneCYour site will be blockedDYou will lose your domain

Question 12 of 15Which statement about llms.txt is accurate?

AIt is a ranking factor for Google SearchBIt is a curated Markdown map for language models, and a young conventionCEvery assistant is required to read itDIt replaces robots.txt

Question 13 of 15Which llms.txt is likely to fail our checks?

AA short file with a title, a summary and grouped linksBA 200 KB list of every page on the siteCA file with ## sectionsDA file whose links stay on the company domain

Question 14 of 15How should you judge whether assistants mention you more over time?

AOne question asked onceBA fixed set of buyer questions asked monthly, read as a trendCCounting your blog postsDYour number of followers

Question 15 of 15Which practice is safe and recommended?

AHidden text only bots can seeBServing crawlers a different page from peopleCA monthly routine: read, check logs, ask, fix one thingDAdding reviews you do not have

Last step

Your certificate

The name exactly as it should appear on the certificate, and an email address so we can confirm it is yours if anyone asks. We keep both with your score, pass or not, and send nothing else. The certificate page shows your name, score and date, never your email.

Name on the certificate Email

FAQ RSS Privacy & Terms

Your certificate

You scored out of 15.